PR University

Sample Agenda

8:00 a.m. — Breakfast/Overview

                              Introductions

                       Workshop Objectives

                               The Role of the Section or Branch PR Coordinator

                               Talk About Civil Engineering

                        What is News?

                               Newspaper Review

                               Ten Easy Steps to Better Media Coverage

                               Reality Check: "Is it News?" Flowchart

                               Case Studies

                         Break

                         News Release Basics

                                The Yes, the No and the Useless

                                Writing a News Release

12:00 p.m. — Lunch

                                Speaker: Local Reporter

                         Spokesperson Training

                                Making Your Point

                                Messaging

                         Mock Interview Introduction

                         Break and Preparation for Mock Interviews

                         Mock Interviews

                         A Walk Through the PR Toolkit

  4:30 p.m. — Conclusion and Workshop Evaluations