PR Toolkit — Table of Contents

1    Getting Started

         The PR Coordinator

         The PR Network and PR Blog

         ASCE Public Relations Programs

                 State Public Affairs Grant Program (SPAG)

2    Media Relations             

         What is News?

                 ‘Is It News’ Flowchart

         Know Your Audience

         Developing Media Lists

         Who’s Who in the Newsroom?

         Establishing Media Relationships

                 Working With Print Media

                 Working With Broadcast Media

                 Working With Internet Media

                 Working With Reporters

                 Media Inquiry Form

         Interview Tips

                 ASCE Media Protocol

         Rapid Response and Correcting Inaccuracies

         Media Tools

                The News Release  

                Quick AP Style Reference Guide

                Sample News Release

                Sample Clips:             

                            ENR Magazine

                            USA Today, Daily

                            The Dallas Morning News

                            The Commercial Appeal

                            Philadelphia Inquirer

                            Philadelphia Inquirer (part 2)

          Media Advisory/Media Alert

                  Sample Media Advisory

          Calendar Listings

          Pitching

                  Sample Pitch Letter

          Compiling Press Kits

                  Sample Fact Sheet

                  Sample Bio

          Placing Op-eds

          Planning a Press Conference

                  Sample Talking Points

                  Sample Media Tracking Report

                  Media Tracking Report Definitions

                                 

3    Industry Communications

         Newsletters

         Five Newsletter Truths

                  Improving Your Newsletter

                  Sources for Newsletter Content

                  Regular Newsletter Features

         Public Speaking 

         Web Sites 

                  Tips for Web Site Content Managers

                  Web Site Content Sources

                  Keeping Site Visitors Coming Back

         Coalitions, Partnerships and Sponsorships

4    Community Relations

          Community Partners  

                  Resources

                  Introduction to Pre-College Outreach

                  Pre-College Outreach Resources               

                  Planning and Executing an Outreach Event

5    Copyright and Permissions

          Guidelines for Reuse of Pre-Published Materials

                  Requesting Permission to Reprint Previously Published Materials

                  Rights and Risks in Use of a Person’s Photo Image  

          ASCE Corporate Identity Standards

                  The Shield Emblem

                  Approved Uses of the ASCE Logo and Shield

                  Non-standard Uses

                  Placement of Headquarters Address

                  Color System  

                  Rules for Reversing

                  Prohibited

 

6        Appendix