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You May Have Your P.E., But Do You Know Your PR?
PR University is Back!
Attend ASCE’s ‘PR University’—a highly interactive workshop for civil engineers who want to learn more about how to incorporate public relations into their ASCE and professional activities.
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Learn techniques and practical strategies for effective communications through presentations and hands-on PR activities. Topics covered will include media relations and public presentations. A guest speaker from the media will also be on hand to give attendees the newsroom perspective. (Click here to view a sample agenda from a previous workshop.)
Each attendee will receive a PR Toolkit reference guide to help bring the tools from the communications classroom to the civil engineering profession. Part ‘how to’ manual and part resource guide, this Toolkit provides a practical reference on public relations for civil engineers.
The workshop will take place Monday, December 7, from 8:00 a.m. to 5:00 p.m. at ASCE Headquarters in Reston, Va. Space is limited, so please submit your application early.
Scholarships: ASCE offers a limited number of scholarships covering tuition and travel (following ASCE’s standard reimbursement policy) to participants who represent an ASCE Section, Branch or Institute. The deadline for applications is COB Wednesday, November 11.
For more information, or to request an application, please contact Karen Albers.Get Involved in the 2009 Report Card
With the nation’s attention turned to infrastructure as part of the economic stimulus, the information from ASCE’s Report Card for America’s Infrastructure has become that much more important. On January 28, ASCE released the grades and other important components from the 2009 Report Card for America’s Infrastructure and released the comprehensive report on March 25.
Take action now! You can help us spread this message far and wide by:
- Commenting on a story on your newspaper’s Web site or a local blog.
- Submitting a letter to the editor or op-ed to your local newspaper. ASCE has a template op-ed and a template letter to the editor that you can customize.
- Contacting your legislators at ASCE's Click and Connect with Congress Web site.
Op-eds and letters to the editor have been successfully placed by ASCE members in The Houston Chronicle, Vallejo Times-Herald and The Post-Crescent.
The Report Card was launched during a press conference at the National Press Club in Washington, D.C. on January 28. To view the archived press conference, click here.
ASCE Members Attend PR University
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To date, nearly 200 individuals have participated in ASCE's PR University training workshop. This workshop offers a hands-on introduction to public relations for civil engineers and gives attendees tools and tips for implementing public relations into their local activities and professional work. The goal of the PR University workshops is to build a PR network of Section and Branch public relations liaisons across the country. Workshop attendees receive a complimentary PR Toolkit of materials to bring the tools from the communications classroom to the civil engineering profession.
View a sample workshop agenda and the table of contents from the PR Toolkit.
If you are interested in learning more about ASCE’s PR University or how to bring the program to your area, contact Karen Albers.
Talk About Civil Engineering
This blog examines the opportunities, successes and missteps as civil engineers step out in the public arena to establish a positive identity. Written by ASCE’s PR staff, this blog pieces together the public relations puzzle by offering insights into the world of public relations and how it relates to civil engineering. Participation is encouraged, so get online and get interactive!
PR Network
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ASCE has established a PR Network, comprised of volunteer PR Coordinators at the Section and Branch level. Managed by the ASCE Communications staff, this network regularly shares news tips, PR strategies and challenges. PR Coordinators will also receive regular resources and support from ASCE National.
For more information on establishing a Section or Branch public relations program or the PR Network, please contact the Communications department at (703) 295-6404 or e-mail Karen Albers, manager, state public relations.